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Diamond estates Wines & Spirits Inc. Anounces Three-Year Partnership to offer EastDell Estates Wines on all Via Rail Trains in the Ontario-Quebec corridor

Posted Mar 11th, 2015 in Press Releases, Media Releases

March 11, 2015 – Niagara-on-the-Lake, Ontario – Diamond Estates Wines & Spirits Inc. (“Diamond”) (DWS-TSX Venture Exchange) is pleased to announce that EastDell Estates wines have been selected to be served on all VIA Rail train routes between Windsor and Québec City.


VIA Rail awarded Diamond a three-year contract to provide its EastDell Estates wines for the Ontario and Québec routes. VIA Rail now offers the popular EastDell Estates Pinot Grigio and EastDell Estates Black Cab wines in its Economy class. These products are also part of the Business Class offerings on a rotational basis with other Canadian wines. The EastDell Estates Black Cab is the sales leader for VQA red blends at the LCBO and EastDell Estates Pinot Grigio is one of the top three selling Ontario VQA wines for its varietal. EastDell Estates is one of Diamond Estates’ core brands targeted to consumers with a palette for high quality VQA Niagara wines that celebrate life and achievement. All of Diamond’s products are handcrafted at its flagship winery in Niagara-on-the-Lake. 

On the routes between Windsor and Québec City, VIA Rail provides intercity passengers with safe, efficient and affordable service, downtown-to-downtown between Canada’s largest business centres. More than 430 trains run between Windsor and Québec City per week, transporting over 90 percent of VIA Rail’s total ridership.

The contract requires Diamond Estates to provide the wines in the 200ml single serve format. EastDell Estates Black Cab is currently available through the LCBO and at the winery in 200 ml, 750 ml, 1.5 litre and 3 litre formats while the EastDell Estates Pinot Grigio is available in 200 ml and 750 ml sizes.

J. Murray Souter, President and CEO of Diamond Estates Wines and Spirits stated that “We are exceptionally proud to have been chosen by VIA Rail for their busy and growing intercity routes. It recognizes our objective of providing high quality VQA wines from Niagara, which continues to mature into a globally competitive wine producing region. It also demonstrates our commitment to building recognizable, approachable brands.”

About Diamond Estates Wines and Spirits Inc.

Diamond Estates Wines and Spirits Inc. is a producer of high quality wines and a sales agent for over 120 beverage alcohol brands across Canada. The company operates two wineries in the Niagara region of Ontario producing VQA and blended wines under such well-known brand names as 20 Bees, EastDell Estates, Lakeview Cellars, Dois Amigos, Dan Aykroyd, Riders Valley, Candy Wines, Benchmark and Seasons. Through its partnership, Kirkwood Diamond Canada, the Company is a sales agent for top selling international brands in all regions of the country as well as being a distributor in the western provinces. These recognizable brands include Fat Bastard wines from France, Fireball Whiskey Shooter from Canada, Hpnotiq Liqueur from France, Anciano wines from Spain, Francois Lurton wines from France and Argentina, Brick Brewing from Canada, Buffalo Trace Bourbon from USA, Flor de Cana rum from Nicaragua, Iceberg Vodka from Canada and many others. For further information on the company, please visit the company’s SEDAR profile at www.sedar.com.

Diamond Estates Wines & Spirits Inc. common shares trade on the TSX Venture Exchange (symbol DWS). For more information, please contact:

J. Murray Souter
President & CEO
Diamond Estates Wines & Spirits Inc.
jmurraysouter@diamondwines.com 
905 641 1042 Ext 234

Alan Stratton, CPA, CA
CFO
Diamond Estates Wines & Spirits Inc.
astratton@diamondwines.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statement

This press release contains forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Diamond Estates Wines and Spirits Inc., the Kirkwood Group, or the proposed partnership’s (the “parties”) to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Actual results and developments are likely to differ, and may differ materially, from those expressed or implied by the forwardlooking statements contained in this press release. Such forward-looking statements are based on a number of assumptions which may prove to be incorrect, including, but not limited to: the ability of the parties to complete the transaction; the economy generally; consumer interest in the services and products of the joint venture; financing; competition; and anticipated and unanticipated costs. While the parties acknowledge that subsequent events and developments may cause its views to change, the parties specifically disclaim any obligation to update these forward-looking statements. These forwardlooking statements should not be relied upon as representing the views of either party as of any date subsequent to the date of this press release. Although the parties have attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. Closing of the transaction remains subject to the final approval of the TSX Venture Exchange.