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New Release - 1914 Honour & Valour

Posted Aug 13th, 2014 in In The Community, Media Releases

Diamond Estates launches 1914 Honour and 1914 Valour wines, donating a portion of proceeds to True Patriot Love Foundation.


Niagara on the Lake, Ontario. Aug 12, 2014. Diamond Estates Winery is pleased to announce the release of a new series of wines, 1914 Honour and 1914 Valour. “These wines recognize and celebrate the achievements of the generations who served and continue to serve in Canada’s military”, stated Murray Souter, President & CEO of Diamond Estates Wines & Spirits Ltd.

1914 Honour and 1914 Valour wines will salute the 100th anniversary of the Great War (1914 – 1918) and the 150th Anniversary of Confederation, all of which contributed to Canada achieving nationhood and recognition as an equal amongst the leading nations of the world. The wines are positioned to support the efforts of the Federal Government, various Provincial Governments, Canadian Museum Association and Royal Canadian Legion in honouring these heritage events that continue to generate awareness about Canadian history

1914 Honour and Valour wines are crafted at Diamond Estates Winery in Niagara on the Lake to be approachable wines that can be enjoyed at any occasion. Tom Green, V.P. Winemaking at Diamond Estates adds, “Honour is a refreshingly crisp white wine and Valour is a bold and mouth filling red. Either wine can be enjoyed on their own or with food.”

Diamond Estates will be donating 50¢ from every bottle of 1914 Honour and 1914 Valour sold through the LCBO and other provincial liquor boards as well as Diamond’s Winery Boutique, to the True Patriot Love Foundation. Diamond Estates goal is to raise $50,000 with this project.

Souter stated “the LCBO has always been a great supporter of charitable causes and they were very receptive to helping us promote this effort and the many promotional activities leading up to Remembrance Day, November 11th”. He continues “We will be working tirelessly to get these wines into the hands of Canadians in every province”.

Participating products include:

1914 Honour White 750ml (LCBO #399048) $13.95
1914 Valour Red 750ml (LCBO #399030) $14.95

About Diamond Estates Wines & Spirits Ltd.

Diamond Estates Wines & Spirits produces, distributes and markets its wines nationally from its own Niagara wineries and vineyards including EastDell Estates, Dan Aykroyd Wines, 20 Bees Winery, NHL Alumni Wines, Lakeview Cellars, De Sousa Wines, FRESH Wines and 1914 Honour & Valour Wines. They are an award-winning wine and spirits distribution and marketing agency for various international brands across Canada. Since inception, the company has grown to become one of Canada's top agencies representing some of the most compelling beverage alcohol brands in today's marketplace. For more information about Diamond Estates Wines & Spirits, please visit www.diamondestates.ca

About True Patriot Love Foundation

Vision:

That all Canadians appreciate that the freedom we enjoy is protected by today’s military and often comes at cost to the men and women who serve us, as well as to their families.

Mission:

True Patriot Love honours the sacrifices of members of the Canadian Forces, Veterans and their families in both time of peace and conflict by:

  • Funding programs in mental health, physical rehabilitation, family supports and veteran transition that address the unique challenges related to the impact of service;
  • Funding research and discovering solutions to systemic challenges that military families face by facilitating national discussions and convening international Symposia across all relevant sectors, including the military community, government, academic, medical, charitable and corporate, and;
  • Changing the conversation about our veterans by demonstrating to Canadians that veterans are just as capable of contributing to our country out of uniform, even if they suffered injuries.

For more information on the True Patriot Love Foundation and how to donate please visit www.truepatriotlove.com.

1914 Honour and Valour Media Contact:

Peter Toms
Diamond Estates Wines & Spirits Ltd.
Brand Manager
416-488-4922 ext. 14
ptoms@diamondwines.com www.diamondestates.ca

TPL Media Contact:

Neisha Parekh
nparekh@truepatriotlove.com