Sapporo
Sapporo Breweries' pioneering spirit arose from the Kaitakushi Brewery 130 years ago and has since been passed down to Sapporo's product development. The fresh taste of Hokkaido Namashibori has been popular as a totally new happo-shu since its release in 2001 when the happo-shu market was booming.
In 2004, Sapporo Breweries started to market the low-alcohol beverage Draft One as a nationwide hot-selling product. Taking advantage of its all-new pea protein ingredient and an original production method, Draft One has an unprecedented clear taste and has created a "neo-alcohol culture." The Company also entered the shochu market in April 2006, always introducing and developing new products to meet the changing needs of consumers.
