Vision Mission Values

Our Vision:

Diamond Estates Wines & Spirits Ltd. is an innovative, leading representative of compelling beverage alcohol brands, providing superior sales, marketing and distribution across Canada.

Diamond Estates Wines & Spirits Ltd. is a wine and spirits distribution and marketing organization based in Toronto with a national brand management and sales team.

We market our Canadian Wines to the LCBO and licensed establishments (direct sales) and represent imported wines and spirits throughout Canada.

Our Mission:

Our focus is on building brands, both from other suppliers as well as our own. To that end we are:

Marketers of brands of wines and spirits. We focus on building brands with our suppliers in the Canadian market. To that end, we provide added value to the brands we represent through unique solutions and superior in-market execution of our sales and marketing programs, both on- and off-premise.

Partners with our suppliers. We will not take on a supplier unless we are confident we can properly represent them, and they are prepared to invest in marketing and sales programs to build their brands.

Investing in people for the future. We invest in experienced people who can deliver the results we demand and our partners expect. This investment ensures superior execution across all channels of the business and superior service to our customers and suppliers.

National in scope. With offices in Vancouver, Calgary, Toronto, Montreal and Halifax, and representatives from coast to coast, we continue to grow as a truly national agency.