President & CEO
Email: mmarshall [at] diamondwines [dot] com
The guiding force behind the continued growth of Diamond Estates Wines & Spirits Ltd. is Murray Marshall, who provides leadership, vision and strategic direction for the company. A well-respected industry veteran, Murray is also Chairman of the VQA Canada. Among other things, Murray is the former General Manager, Sales and Marketing of Export and Specialty Markets for Andrés Wines. This position involved (a) creating and implementing sales strategies for domestic products such as Icewine and table wine in export markets (such as the United States and Asian markets) and specialty markets within Canada (such as duty free), and (b) overseeing the development and expansion of an imported wine, spirits and beer agency to complement Andrés’ domestic portfolio.
Murray's experience extends back over the past 26 years with Joseph Seagram & Sons, Basil D. Hobbs Imported Wines & Spirits, T.G. Bright Company and Colio Estate Wines. In his positions with these companies, he was directly responsible for developing and implementing sales strategies to facilitate brand development and sales for both wines and spirits. As the Executive Vice-President of Corporate Development of Colio Wines, he was also responsible for developing new ventures (such as new brands, co-packing agreements for products, government grants for capital and vineyard acquisitions) in order to increase sales, production and cash flow for the winery and its vineyard operations.